RocketReader was founded by AI researcher Dr. Simon Ronald in 1996 and in that same year, RocketReader computer software was released. Since then, RocketReader has become a widely used reading proficiency resource around the world, popular with educators, children, students and professionals alike. There are over 22,000 search results for RocketReader on Google (Feb 2005). A search for the keyword `reading software' on Google reveals the RocketReader web site as the number one ranked result (Feb 2005). RocketReader is used in homes, and in schools, colleges and universities in the USA, UK, Australia and many other countries. The success of RocketReader is underpinned by the following strengths:
- a broad variety of reading proficiency exercises, working in combination to address a range of reading obstacles
- great stories and articles, graded and comprehension tested to appeal to a broad range of ages and interests
- a focus on rapid reading with high comprehension
- a focus on the elimination of bad reading habits, including vocalization and skip back
- developed for an international audience; with all texts available in the choice of American English and British English and pop ups and key dialog instructions available in English, French, German, Italian and Spanish.
- the user can use their own documents in the various training components, eg. Word, PDF, text, HTML so as to enhance interest and relevance.